Excuse Me??

So apparently this super-fancy fashion label has flipped their gourd. They want to charge $500 for a hand-crocheted pair of mohair/alpaca socks. Read about it here. I'm sorry, but even if I used the fanciest yarn I could find I could still make those socks for less than $100. What is wrong with these people? Who would actually buy this? What do you think? Would you pay me that much to make socks for you? Let me know!